"We need some one who can deal with a high degree of complexity and understands statistics and statistical analysis who can deliver a clean modern fresh design."
Reveal CX is a Saas quality monitoring tool that allows users discover root causes of business performance issues. The challenge with this project was taking a highly complex legacy program and addressing the the user experience and user interface challenges that come with a robust and highly complex piece of software.
Dermavenue is high-end & medical grade skin care site. The site was designed from scratch on top of a Joomla CMS. The biggest challenge was creating a user interface that was fresh and new yet accessible to a fairly wide older demographic.
"The logo needs to look high-end, like something you might see on Rodeo Drive."
"I want a logo that has 'energy', doesn't look to polished, feels off the cuff, personal, and friendly."
Hipdigz was a sharing economy startup that needed branding, a site prototype and a deck to shop to investors. The challenge was creating an intuitive, mobile friendly interface that had a little more "edge" than Airbnb.
Emote is a big-data text analysis tool which measures the emotional content of online comments. The design challenge with this project was creating a user interface and information design prototypes that would allow the user to navigate and comprehend the data samples. The interface design had to account for overlay of multi-dimensional graphic, location, spectrum, and time related metrics all in one interface.
"The logo needs to communicate the spectrum of emotion that our tool measures"
"The Logo needs to bold, modern and conservative"
Lewis Kappes, a law firm from Indianapolis established a West Coast branch in an effort to better serve their Entertainment and Technology clients. They needed a branding online presence that more closely matched the aesthetic of their clientele.
NetZero Plus is a training program and facility retrofit championed by the IBEW as an example of best practices in new electrical technologies.
Most of the work I have done for Volkswagen is covered by NDA agreements. Unfortunately I can only speak in a general way about these projects. While in their employ I developed, designed, and presented advanced concepts for VW & Audi. Projects involved global design strategy, future vehicle and service concepts, as well as branding and identity development for products & services. Different projects involved art direction, information design, presentation decks, books, posters, promotional materials, photography, copywriting, and media interviews.
This confidential project was a prototype for a web-based configuration tool that involved a future product and service proposal.
Mobile-first micro-site build from client artwork
During my tenure at Volkswagen Design Center California, the studio moved to Santa Monica and I was asked to create a video that would introduce the new studio to the rest of the Volkswagen concern.
"We need a logo that is simple, clean, iconic, and draws attention to the new facility" - Client